Hello! I just realized that I have a lot of drafts that are stuck in my inbox. I decided to start clearing my inbox and start writing regularly again.
Warning: Not fully finished and a very short article, with a lot of errors, but I hope you get the point!
- Don’t be afraid to talk to strangers
Reid is a persuasive guy who’s been in business for himself for 40 years — he owns several ranches in the west. He’s also known for always wearing a cowboy hat, so that certainly helped him get noticed.
What’s more important is that Reid loves talking to people. He has a way with words, an infectious enthusiasm for his books, and he doesn’t worry about what people think of him.
I asked Reid how people reacted when he walked up to them out of the blue.
He replied, “I think they were kind of intrigued — here’s a guy dressed like a cowboy who’s writing a western romance and a historical saga. I tried to capitalize on that, and told them, ‘This is my first book, and I could really use your help.’”
Surprisingly, Reid reports that only two people turned him down: “Two folks shook their head, hugged their iPad close to their chest and looked around for security, so I left. That was fine with me. I just looked for the next person.”
Reid thinks that “maybe half of the people gave me a dollar to get rid of this big cowboy looming over them. But I didn’t really care what the reason was.” His primary goal was to talk to as many people as possible about his book, and let his enthusiasm speak for itself.
2. Make sure you follow up promptly
A few days after Reid got back to his ranch, he sent an email to everyone he’d met while traveling home. His note said, “It was great to meet you at the airport. You’re now on our mailing list and we’ll keep you posted on my books.” Then he directed them to his website, which featured some book excerpts.
The day his first novel was published, he sent out another email that reminded this group of how they met and directed them to “a special link on my site for my airport friends.” He asked them to click on that link to buy his $12.95 book for just $8.95, and encouraged them to let him know what they think of the book.
One hundred and twenty-seven of the people he spoke to at Philadelphia International Airport bought his book. Not only that, several sent him favorable comments and book reviews, which he is now using on his website and Facebook page.
3. Ask people to make a decision or a commitment to buy
Reid made another smart move when he asked people to make a decision about his offer on the spot. They were asked to commit to buying his forthcoming book — and seal the deal by giving him one dollar and a card with their contact info.
As Reid discovered, when given a choice, a lot of people will decide, “Why not? I’ll give it a try.” And, because he was face to face with them, it was much harder to ignore him than it would have been if he’d approached them via email.
Reid has noticed that when he meets potential readers, people really relate to his energy and excitement about his books. That’s another advantage of communicating with prospects face to face. If you approach people in a genuine way and share your enthusiasm about what you’re doing, you may be surprised by how many will respond positively.
4. Turn any drawbacks into a selling point
Reid did a terrific job of explaining away any possible concerns about his book. Rather than focusing on the fact that he’s a brand-new author who’s self-publishing his books, Reid turned that into a positive. He told people, “This is my first novel, so I’m doubly excited about it.”
He didn’t even have a book to show them. But he made that problem into a benefit too. He told the folks he spoke to that it’s great for them that the book is not out yet, because they can get a special pre-publication deal. This is a smart strategy that’s worth emulating.
5. Make the first move to tell people about your book wherever you go
Listen. You don’t need a cowboy hat or an outgoing personality to do this. You just need a commitment to work at overcoming your fear long enough to get the conversation started. Set a tangible goal of speaking to a certain number of people. When you go up to them, I recommend approaching people by asking a question.
Reid began by asking them what they were reading. If you’re the author of a book on time management, you could go up to people the minute they get off their cell phone and say, “Hey, I’m an author of a book on time management, and I was wondering, do you feel your cell phone helps you be a lot more productive, or does it lead to a lot of interruptions?” No matter how they answer, you’ll be able to listen to them and then quite naturally share how your book can help them.
I’ll let Reid have the last word, because it’s a great point to keep in mind.
“Listen, I’m a neophyte. I have no idea what I’m doing — which actually is a benefit, because I don’t know what can’t be done.”
If you’d like to learn more about Reid and his novels, visithttp://reidlancerosenthal.com
Hello There! I’m Alesha! I’m going to change up my bio (kind of long because my LinkedIn profile was recently restricted-Not sure why this happened, but just to get an idea of what I’ve done). This is an another article from the Stuck In My Inbox Series.”
Hello There! I’ve been involved in different businesses in several different capacities from being ceo, coo, co-founder, and more. I’ve learned so much from creating businesses, and I look forward to all the learning experiences I will have from starting new ventures.
With one business I was involved with, we made it possible to install a little device with customized hardware and a SaaS solution implemented to the router, the business owner was able see live data about social media info collected.
With another company, we had professional internet marketing company that focus on digital marketing campaigns, services and jobs such as SEO, PPC, Online Reputation Management, and social media marketing.
With EYT, I oversaw day-to-day operations and keeping the CEO apprised of significant events;Yes I actually talk with my business partner on a daily basis. I created operations strategy and policies; Communicated strategy and policy to employees and interns; Fostering employee alignment with corporate goals; and overseeing human resource management. I also delegate tasks to my team.
My current project is Bones’ Custom Guitar. We create custom guitars for musicians with imported wood. No one Bones’ guitar is the same. We also repair guitars. Jared, my band mate came up with the idea and foundation for Bones’.
Long story cut short. I’ve been playing gigs and booking shoots. My go to guitar, Blu Blu broke during this. When I went to get it repaired in Indy getting it fixed cost way more than the actual cost of the guitar.
It didn’t seem right. After talking with other musicians in Indianapolis, Chicago, Nashville and other cities for second opinions they thought the shop was trying to pull a fast one. So our mission is to offer fair prices for repairs and custom guitars for fellow musicians.
We are both Indy & LA based.
My biggest project currently? I’m also involved in entertainment as an actress, founder, and producer. We are currently producing 2 film projects with one of them having 1 million in financing.